Independent research · practical tools for digital teams

FORTE

Original analysis for finding the useful signal in customer and market data, with focused analytical tools in development.

Read the latest insight

01In development

Tools

Purpose-built products that turn ecommerce data into decisions you can act on.

02Live

Insights

Original analysis that finds the useful signal inside customer and market data.

03Independent

About

A focused ecommerce research and product studio built around useful work.

01 · Tools In development

Build the thing that makes the work easier.

FORTE is developing focused tools around recurring ecommerce problems. Current work includes profitability modelling, SEO opportunity scanning and customer-review analysis.

Specific problemUseful outputClear next action

Colourful cut-paper collage made from textured photographic shapes

Layered cut-paper collage with vivid botanical and architectural textures

02 · Insights

Find the signal. Show the evidence.

Research should help someone decide what to do next. FORTE combines practical analysis with clear editorial thinking, starting with customer reviews, search demand and market structure.

Current research · 819,253 reviews analysedWhy most reviews are noise

A practical method for turning large review datasets into product, positioning and content decisions.

03 · About Independent

Built around useful work.

I'm Chris. FORTE is my independent project space, built on more than 11 years across digital and ecommerce. It is where I publish original research and share practical tools with an honest, data-led point of view.

About Chris and FORTE

ResearchAnalyticsTools