About FORTE
I'm Chris.
I've spent more than 11 years working across digital roles, predominantly in ecommerce.
Experience
Successes, failures and useful evidence.
I've been involved in a wide range of projects: some with start-ups you will never hear of, others with brands recognised around the world. I've seen great successes and instructive failures, launched retail businesses of my own that did not work, and helped scale others to far greater heights.
My approach is honest and unapologetically data-led, sometimes to the disappointment of my colleagues. I have a genuine fascination with statistics and psychology. I like to think that gives me a different perspective from the average person, although that may just be my own bias.
I'd like to call myself the Anthony Bourdain of digital. I'm probably closer to Guy Fieri, and I'm fine with that.
Why FORTE
A place for the work I can't leave alone.
FORTE is my independent project space: somewhere to publish original insight and share useful tools I build along the way.
Insights live ยท tools in development
Ready to
play
FORTE?
Ask about the research, request early access to a tool, or tell me what you are working on.